Anna Barsby
Anna is an award-winning Global Technology Leader with over 25 years’ of experience leading large-scale business transformation across FTSE100, FTSE250 and highly regulated organisations. Having held executive roles including CTO, CDIO and CPTO at organisations such as Asda, Morrisons, Fortnum & Mason and William Hill, Anna is recognised for combining strategic vision with hands-on leadership to drive sustainable transformation, digital innovation and organisational growth.
Now turned entrepreneur, one of a handful of women to build and run a fast-growing management consultancy. Through Tessiant, she has led and advised on complex transformation programmes including a national grocers technology separation from its US owner, technology modernisation for a for a UK luxury retailer, a global travel group’s international business separation and major other transformation initiatives across the retail, engineering, technology, travel, gaming and hospitality industries.
Passionate about develop future leaders, Anna is recognised advocate for diversity, inclusion and mentoring. She founded Tessiant’s Mentoring Circle, connecting senior leaders and emergin talent across leading organisations which is now on its fourth successful year. She also actively supports initiatives that help advance women into leadership roles. Her commitment to developing people, building high-performing cultures and creating lasting impact has made her a trusted advisor to boards, executives and transformation leaders across multiple industries.
A judge for ‘Everywoman in Technology’, ‘Women in IT Awards’, Anna was also a finalist for the European CIO of the year in 2015. She ranked number 1 in the CIO list in 2014 and winner of the ‘CIO of the year’ 2014 at the Women in IT awards. Adding further still to her impressive list of credentials, Anna was ranked in the top 15 Innovative Influencers in Retail in 2018 and has sat on Retail Week Live Advisory Board. In 2025, Anna has been named in the Hot Topics ‘Global Hall of Fame’ for her continued efforts as a technology leader.
As Founder and Managing Partner at Tessiant, Anna specialises in:
- Business transformation and change leadership
- Digital, technology and data strategy
- Operating model design and organisational effectiveness
- Mergers, acquisitions, separations and integrations
- Executive leadership, coaching and team development to CIOs and Senior Leaders
- Transformation governance, programme recovery and delivery assurance
Outside of work Anna has a wonderful family, bees, chickens and dogs. She enjoys sketching, walking, travelling and reading.
















































